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All Hut | World Pizza Day

Client

Pizza Hut

Release date

2024

Art Director

Israel Izidro

Copywriter

Letícia Oliveira Santos

Submitted to

Festival Clube de Criação | Brazil

On World Pizza Day, Pizza Hut proposes a bold action: temporarily changing its name to "All Hut." The goal is to showcase that the brand offers much more than pizza, emphasizing its diverse range of dishes and experiences.

This fictional project was developed for the 2024 Clube de Criação Festival, in the student category, exploring creative and innovative brand positioning strategies.

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