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10 KM Tribuna FM
Client
Grupo Tribuna
Release date
2023
Art Directors
Israel Izidro, Bruno Thomaz e Lucas Varella
Creative Director
Adriano Magno
Copywriter
Rafael Ferro
Account Manager
Lara Seixas
Agency
DSPA - Ideias, Planejamento e Design
The 10KM Tribuna FM is the most famous race on the state of São Paulo’s coast. It takes place in the city of Santos, as an annual project that brings together more than 21 thousand athletes every year. In 2023, the challenge for the competition's visual identity was to pay tribute to the eternal soccer player, Pelé, who passed away at the end of 2022.
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