65º Torneio A Tribuna de Tênis

The Torneio A Tribuna de Tênis is one of the most traditional in Brazil and the longest-running in the sport. In its 65th edition, the challenge arose to modernize its visual identity, which had maintained a consistent logo pattern for decades.

The proposal embraced a new key visual (KV) with a more minimalist approach, focusing on the action and dynamism of the athletes. The goal was to convey the excellence the event has represented throughout its history while emphasizing its significance to the sports community in the Baixada Santista region.